« HTC — 2008 Product Launch Videos »

This animation was created for the launch of the HTC TouchPro 2. The project involved 3D animation of device models and compositing custom screens and type messaging calling out specific product features. The individual vortex sequences were also used as dynamic transitions embedded into the product keynote presentation.

The creative approach was to develop an immersive 3D environment with a vortex motion that drew the viewer into the content. The secondary motion of the product models allowed the lighting to subtly play across the surface of the device.

Client:HTC
Project:Touch Pro 2 product launch video

Client:HTC
Project:Touch Diamond 2 product launch video

Client: HTC
Project: Magic product launch video

Comments

[ChrisC]

Great! Clean and crisp without being boring - I found these clips and the Diamond piece very inspiring.

[Dave Brinda]

Thanks Chris, appreciate the comment!